Manager’s Corner-Managers vs. Agents

As Erik Dyce, former marketing director for the City of Denver’s Venues and Arenas, said, “The manager has one job: to “create demand” for the artist and their products.” If you are talking with a prospective manager, it is not about who they know and what they did for “so and so.” It is about how they will increase demand for your recordings, appearances, and the deals they can make at your behest that will make you the artist everybody wants to book, listen to on their iPhone, or see on Youtube.